Redken Color Intro
WELCOME TO THE REDKEN TRIBE!
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Earn better by elevating your professional skills in business, design and color, personal development, and wealth building. Live better by increasing your income.
That is our commitment to you!
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THE WAY WE DO COLOR
MINIMIZE STRESS ON HAIR. ALWAYS USE pH-BONDER.
ZONE 1: Regrowth or root area, approximately the first ½ inch of hair
ZONE 2: Mid-shaft area, begins where Zone 1 ends
ZONE 3: Overly porous hair that extends past the shoulders (not all hair has a Zone 3)
• Each Zone accepts color di erently based on the conditionof the hair
• We care for the integrity of even the most sensitized parts of the hair
• The combination of alkaline and acidic color maximizes color results and minimizes stress on hair
SHADES EQ
• Gloss, tone, refresh and blend gray
• Acidic pH
• Ammonia-free for a pleasant smell
• Always tone with acidic demi-permanent color after lightening for outstanding condition and shine
• No lift—no need to worry about banding or harsh regrowth
• Refresh all Redken permanent haircolor
• Mix of direct and oxidative dyes
Love Shades EQ Gloss? Now you can double the love—and your artistic options — with Shades EQ Processing Solution for Precision Application!
• Transforms any Shades EQ liquid gloss formula into a versatile gel for greatercontrol and precise application
• Perfect for lowlights, contouring and defi ning
• Now you have two processing options for customized control and unlimited creative possibilities
SHADES EQ INTRODUCTION
SHADES EQ
BY TASHA PARKER
@tashaparkerhair
COLOR GELS LACQUERS
OF A PERMANENT + THE PERFECT MATCH WITH SHADES EQ
NEW AND IMPROVED FROM THE INSIDE OUT!
New low-ammonia base with up to 100% gray coverage
Advanced red dye technology for the most vibrant, long-lasting reds
Express application and processing time
Intense saturation and shine
The perfect liquid pair with Shades EQ Gloss
Used with Redken Pro-oxide Cream Developer
COLOR GELS INTRODUCTION
COLOR GELS LACQUERS
BY KATRINA SMILEY
@katrina_smiley
COLOR FUSION
NATURAL-LOOKING, MULTI-DIMENSIONAL RESULTS WITH CONDITION AND SHINE
• Color Bond Technology locks in color with intense conditioning and radiant shine
• 100% oxidative dyes
• Healthy-looking,multi-dimensional results
• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques
• Includes Cool Fashion, Natural Balance, Natural Fashion and Fashion families
• Tonal amplifi er and highlighter
• Used as an amplifi er to boost intensity or alone to create vibrant highlights
• 100% oxidative dyes
• For high-end blondes with up to 5 levels of lift
• Boosted refl ect shades with no added background
• Use alone or as an amplifi er to create customizable, luminous results on darker levels
• 100% oxidative dyes
• For superior, naturally refl ective coverage on hair that’s over 50% gray
• Pre-blended shades, no mixing required
• Breakthrough low-ammonia formula for high client and stylist comfort
• Helps to address aging hair issues such as loss of shine and elasticity
COLOR FUSION INTRODUCTION
COLOR FUSION
BY CATHERINE ALLARD
@catherineallard.artist
CHROMATICS
OIL-POWERED. CARE-OBSESSED. PERMANENT HAIRCOLOR.
• Breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology delivers multi-dimensional 4D color results deep into every hair strand
• 2x fortified* hair
• Up to 100% gray coverage
• 2x fortifi ed hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• 2x fortifi ed hair*, 2x smoother hair**
• Zero ammonia, zero odor
• 100% gray coverage for hair with 75% or more gray
• Pre-blended shades for easy application
• Multi-dimensional, 4D color results
• Includes argan oil, protein extracts and ceramides, plus antioxidants, acai and vitamin E
• 2x fortifi ed results*
• Monochromatic color results
• Cool fundamentals
• Luminous shine
• Up to 100% gray coverage
Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non conditioning shampoo **Leaves hair 2x smoother than before coloring
CHROMATICS INTRODUCTION
CHROMATICS & ULTRA RICH
BY CELENE DUPUIS
@celenedupuis
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