![Greater Sustainability Virgin Plastic Reduction Tile](/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-virgin-plastic-reduction-tile.jpeg?w=425&rev=6e1c87f4033c43bb93c94751c5ee724d&hash=F330001E223C9B22939A5BCB03011F5A 425w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-virgin-plastic-reduction-tile.jpeg?w=600&rev=6e1c87f4033c43bb93c94751c5ee724d&hash=A6C69344A4AFDF9A8FADD151F9C950BF 600w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-virgin-plastic-reduction-tile.jpeg?w=775&rev=6e1c87f4033c43bb93c94751c5ee724d&hash=3B8D0F14CCF446E7A37075196AFC967A 775w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-virgin-plastic-reduction-tile.jpeg?w=965&rev=6e1c87f4033c43bb93c94751c5ee724d&hash=511DC4C023B73285690963ED9A9F2F74 965w)
NEUPLASTIK REDUZIERUNG
Es ist unsere Priorität, die Menge an Verpackungen zu reduzieren und auf recycelten Kunststoff und Karton umzusteigen.
![Greater Sustainability Responsible Formulas Tile](/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-responsible-formulas-tile.jpeg?w=425&rev=28c8fa73e725469caa5ab2f689c11534&hash=F74935085DEE4CB4434B1613F2A103B0 425w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-responsible-formulas-tile.jpeg?w=600&rev=28c8fa73e725469caa5ab2f689c11534&hash=9D1715B589ACD32453E591DA2A6F0C81 600w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-responsible-formulas-tile.jpeg?w=775&rev=28c8fa73e725469caa5ab2f689c11534&hash=15ED5E7B1E872CF7EF3E5E495F585DB4 775w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-responsible-formulas-tile.jpeg?w=965&rev=28c8fa73e725469caa5ab2f689c11534&hash=4C9052E1D4B6092F02B556CBAB36C069 965w)
VERANTWORTUNGSVOLLE FORMELN
Alle unsere Farbformeln sind vegan*.
*Formeln ohne Inhaltsstoffe tierischen Ursprungs
![Greater Sustainability Conscious Manufacturing Tile](/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-conscious-manufacturing-tile.jpeg?w=425&rev=96e67d0b55c045ff9af497725bd12b9b&hash=5DD5505D852F39BD92B5A38580304287 425w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-conscious-manufacturing-tile.jpeg?w=600&rev=96e67d0b55c045ff9af497725bd12b9b&hash=53260287DC88E26679906F2E1FC9330B 600w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-conscious-manufacturing-tile.jpeg?w=775&rev=96e67d0b55c045ff9af497725bd12b9b&hash=40334B7B94EDD0A7F2DF4B45DC9DAB80 775w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/greater-sustainability-conscious-manufacturing-tile.jpeg?w=965&rev=96e67d0b55c045ff9af497725bd12b9b&hash=5C0840D8785BCDBBC007AFE45A8F47AF 965w)
UMWELTBEWUSSTE PRODUKTION
3 von 4 Redken-Haarpflegeprodukten werden in einer Fabrik produziert, die 100% erneuerbare Energie nutzen.*
* Weitere Informationen im L‘Oréal Universal Registration Document vorzufinden
![Redken 2023 Purpose Landing Page Feature 2 Column](/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-1-744x744_de.jpg?w=425&rev=e1627079c06b4eb39266d7883aaf68a4&hash=74E20AB66EA40CDFC287D959D515FF61 425w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-1-744x744_de.jpg?w=600&rev=e1627079c06b4eb39266d7883aaf68a4&hash=CEE0567B4ADD68B19B67982A714E813B 600w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-1-744x744_de.jpg?w=775&rev=e1627079c06b4eb39266d7883aaf68a4&hash=C392E0AEAD7012B427F06C8AA6C9462F 775w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-1-744x744_de.jpg?w=965&rev=e1627079c06b4eb39266d7883aaf68a4&hash=FF9A458F7E17F0FA5F2DC47981EE6573 965w)
![Redken 2023 Purpose Landing Page Feature 2 Column](/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-2-744x744_de.jpg?w=425&rev=bcb4e24a9cea407f91db0b4331bb493b&hash=9F0F4CDD6D2D1C2FD9A1EB6D653BA789 425w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-2-744x744_de.jpg?w=600&rev=bcb4e24a9cea407f91db0b4331bb493b&hash=0E30CB50C1DE100287FE3951EBF4497E 600w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-2-744x744_de.jpg?w=775&rev=bcb4e24a9cea407f91db0b4331bb493b&hash=D442343FA39DE37C815D59A743AB70E9 775w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-2-744x744_de.jpg?w=965&rev=bcb4e24a9cea407f91db0b4331bb493b&hash=60581144D70C9554C333BA7426850509 965w)
![Inclusive Community Hairdressers United Tile](/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-hairdressers-united-tile.jpg?w=425&rev=b5b007ebe835466cbb1f0e8412a9b9da&hash=9DFF198AFE3EE7293C29F645E01DAC2C 425w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-hairdressers-united-tile.jpg?w=600&rev=b5b007ebe835466cbb1f0e8412a9b9da&hash=58B288302200D87C7E0D846F085A43F4 600w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-hairdressers-united-tile.jpg?w=775&rev=b5b007ebe835466cbb1f0e8412a9b9da&hash=BA7D89FD24F69FF5387400CECC92E8DA 775w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-hairdressers-united-tile.jpg?w=965&rev=b5b007ebe835466cbb1f0e8412a9b9da&hash=9E3C80013D9E89F4F9612B5F2F8438BE 965w)
LGBTQIA+
Wir setzen uns dafür ein, dass der Friseurstuhl ein sicherer Ort für die LGBTQIA+ Community ist. Erfahre mehr über unser Safe Space Training.
![Inclusive Community Accessibility and Disability Inclusion Tile](/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-accessibility-and-disability-inclusion-tile.jpg?w=425&rev=894e6b392ba64f509537622389757a85&hash=55767ED102BD74120A6F446506718197 425w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-accessibility-and-disability-inclusion-tile.jpg?w=600&rev=894e6b392ba64f509537622389757a85&hash=3EBD886C5CB0B2AFC38E0027C007E184 600w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-accessibility-and-disability-inclusion-tile.jpg?w=775&rev=894e6b392ba64f509537622389757a85&hash=88218110313A5415802C9B0C45212877 775w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-accessibility-and-disability-inclusion-tile.jpg?w=965&rev=894e6b392ba64f509537622389757a85&hash=10FC224C96590C54D662B674E4C74D7B 965w)
ZUGÄNGLICHKEIT & INKLUSION FÜR KÖRPERLICH BEEINTRÄCHTIGE MENSCHEN
All unsere Shampoo- und Conditioner-Flaschen sind auf der Rückseite mit Braille-Schrift versehen, um Menschen mit Sehbehinderung zu unterstützen.
![Inclusive Community Stylist Education Tile](/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-stylist-education-tile.png?w=425&rev=47a147ca5dbf4639b74e62c82ac90db4&hash=918238BFD778985CF4F1FDE51B2A6F2B 425w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-stylist-education-tile.png?w=600&rev=47a147ca5dbf4639b74e62c82ac90db4&hash=BE1AD438171E51CAF54581095C32D08E 600w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-stylist-education-tile.png?w=775&rev=47a147ca5dbf4639b74e62c82ac90db4&hash=354F385AF47012AE615EEB1E2E0CD71B 775w,/-/media/project/loreal/brand-sites/redken/emea/inter/landing-page/our-purpose/inclusive-community-stylist-education-tile.png?w=965&rev=47a147ca5dbf4639b74e62c82ac90db4&hash=D20CE8716C3D4D408DE1A2ACACCED61D 965w)
STYLIST EDUCATION
Durch einzigartige Schulungen und weltweite Veranstaltungen befähigen wir Friseuren, ihr volles Potenzial auszuschöpfen.