Among our priorities is reducing the amount of material used in our packaging and shifting to recycled plastic and cardboard.

We are committed to ethical product development by incorporating vegan formulas across a range of our products, ensuring they contain no animal-derived ingredients, and actively pursuing the integration of more biodegradable components to minimize environmental impact.

Our dedication to sustainability extends to our manufacturing processes, as we endeavor to increase the production of our formulas in facilities powered by 100% renewable energy. Additionally, we strive to implement innovative waterloop technology to minimize water consumption.

We are on a mission to ensure that the hairdresser’s chair is a safe space for the LGBTQ+ community. Read more about our Safe Space training.

All our shampoo and conditioner bottles have Braille on the back to benefit people with visual impairments.

Through award-winning education and global events, we empower stylists worldwide to realize their full potential.